Mission and Benefits
The 1394 Trade Association actively promotes the proliferation of the IEEE 1394 Serial Bus standard technology into the computer, consumer, peripheral, and industrial markets to enable a truly interoperable, standardized, universal I/O and back plane interconnect.

Activities
The 1394 TA provides the members the *opportunity* to achieve this mission. We organize and hold the 1394 TA meetings, Developer's Conferences, Tradeshows and related seminars as a means by which the members can work together on the use of IEEE 1394 to expand all target markets.

Members of the 1394 Trade Association
The 1394 Trade Association is comprised of more than 170 member companies. The membership consists of a number of companies of every size in almost every sector of the electronics industry. Some of the best-known names in the 1394 TA membership are Sony, Intel, Microsoft, Texas Instruments, Philips, Apple, Yamaha, IBM, Matsushita, Compaq, NEC, Samsung and Molex, among other electronics leaders.

Organization of the 1394 Trade Association
The 1394 Trade Association is a non-profit trade organization. Its Board of Directors and Chair are volunteers elected from the membership of the association. The 1394 TA maintains an office in Southlake, Texas, with paid staff that execute the programs organized by the 1394 Trade Association membership.

Benefits of Membership

1. Become part of the marketing organization to promote IEEE 1394.

2. Participate in Trade Show opportunities promoting IEEE 1394.

3. Participate in 1394 Trade Association Communications and Marketing.

4. Access to 1394 TA Market Research.

5. Participate in technical working groups to refine and enhance the IEEE 1394 Specification.

6. Acquire voting rights at the 1394 TA meetings.

7. Gain access to 1394 discussions via the TA's World Wide Web pages and its Internet reflectors.

8. On-site contact with your customers and suppliers at TA Events.

9. Benefit from the TA's Liaison with organizations currently working on and promoting IEEE 1394 including: IEEE, IEC, ANSI, AES, VESA, DAVIC, EIA, TIA, and Device Bay.

Membership dues are used to provide services that are valued by the members, including:

• The 1394 Trade Association Web Site

• Working Group Reflectors

• Meeting Services

• Events

• Marketing Services

• Advertising

• Management Services

We strive to provide a good value to our members, and spread the costs for these services and facilities across our many members. We also reserve the right to choose which of our services we provide to non-members to promote IEEE 1394.
The 1394 Trade Association is about access and opportunity!