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FireWire In Action 1394: Under The Hood Products About the TA 1394 by Industry Events Press
 

1394 TRADE ASSOCIATION PRESS RELEASE

New 1394 Trade Association Website Delivers Latest Information and Activities about FireWire™ Worldwide

“Connect With FireWire” Format Delivers Easy Access to Complete Information About Products, Design and Development, Target Markets, 1394 Trade Association Activities, Events

Dallas, July 11, 2008 – The 1394 Trade Association today launched its new website featuring a vibrant new easy-to-use layout that helps readers quickly find information on the latest FireWire products, applications and development tools.  The “Connect with FireWire” format will also help readers find information on 1394 Trade Association standards, activities, and events.

The new web site represents the first redesign by the 1394 Trade Association in seven years, and reflects the significant advances in speed, bandwidth, distance, and overall capabilities now provided by the world’s ultimate audio-video connectivity standard. For a complete view, visit www.1394ta.org

“This is an exciting time for the 1394 standard, and our new 1394 Trade Association website reflects industry dynamics,” said James Snider, 1394 Trade Association executive director.  “In addition to a strong group of new FireWire-equipped PC, consumer and industrial products, 1.6 Gigabit/second chips have been demonstrated and plans are underway to develop the first 3.2 Gigabit/second devices.  In addition, there are new versions of the 1394 Automotive specification, and major progress on 1394-coax and other powerful standards.”

“The new site has been completely redesigned and reorganized to make it easy for FireWire users and manufacturers to quickly find the information they are looking for, be it products, developers and suppliers, standards, industry activities or simply to learn about what FireWire can do for them,” said Bill Rose, Marketing Work Group chair for the Trade Association.  “It will also encourage active participation by 1394 Trade Association members and users, as well as bring readers the latest updates from the many bloggers who write about and comment on the industry.”

The home page of the site features six main sections including “Connect with FireWire,” which helps readers find recent products, solutions and answers to questions, plus handy tips about using1394-enabled products; and “Connect with Developers,” a section focused on design and development tips, working group activities, and 1394 compliance.  “Connect with Activities” links readers with recent news, articles, and 1394 Trade Association events, while ‘Connect with Products” delivers a comprehensive listing of all the 1394-enabled consumer, computer, storage, industrial and component developed by companies around the world. 

“Connect with the 1394TA” focuses on the association’s development and promotional work on the1394 standard, while “Connect with the Industry” provides a set of links to niche and specialty markets where 1394 is playing a prominent role beyond the computer and networking, including aviation, industrial control and audio, among others. 

“The new site is focused on the customer. Whether you are a consumer, OEM, or a software developer, you will find it easy to locate the information you are looking for as well as a view of where 1394 fits in markets and applications around the globe and the work that the 1394 Trade Association is doing to enhance and advance FireWire in your area of interest,” said Rose.

The 1394 Trade Association is a worldwide organization dedicated to the advancement of the IEEE 1394 (FireWire) standard. The 1394 TA recently celebrated its 13th year of promoting 1394 and its one billionth 1394 port shipped. FireWire is used today in mass-market computer, entertainment, and professional products, and in a wide range of specialty applications such as music, defense, aerospace, industrial, and robotics products. For more information, visit www.1394ta.org

Contact:
Dick Davies
415 652 7515
ipra@mindspring.com

FireWire is a trademark of Apple, licensed to the 1394 Trade Association
i.LINK is a trademark of Sony Corporation, licensed to the 1394 Trade Association



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