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2008 1394 TRADE ASSOCIATION PRESS

The New Dark Fire from Gibson Guitar Features 1394 for PC Connectivity
Gibson’s Design Decision Shows FireWire’s Continued Popularity in Audio and Musical Applications

Dallas, March 10, 2009 – The release of the much-anticipated Gibson Dark Fire guitar earlier this quarter represents the most technologically advanced guitar ever produced. It also creates another exciting, innovative application for the IEEE 1394 standard, which the Dark Fire guitar uses for PC connectivity. CONTINUE

1394 Trade Association Elects 2009 Board of Directors; Sees Continued Strong Growth for FireWire Across Multiple Markets
Trade Association Founder Max Bassler to Chair, Vice Chair is Peter Helfet of Eqcologic

Dallas, Feb. 9, 2009 – The 1394 Trade Association elected its 2009 board of directors last week at the organization’s first quarter meeting. CONTINUE

New Low-Priced MacBook from Apple with FireWire and Upgraded Graphics Delivers Great Value for Users, 1394 Trade Association Says
Inclusion of Popular Interface Shows Company’s Attention to its Loyal Customer Base

Dallas, Jan. 27, 2009 – Apple’s new, lightweight MacBook, which includes the IEEE 1394 (FireWire) interface, reflects continued support for FireWire by the company and among users worldwide, the 1394 Trade Association said today. CONTINUE

FireWire’s Strong Presence in Notebook PCs, Storage, Instrumentation Applications Points to Solid Future Growth, 1394 Trade Association Reports
Support Among Users for FireWire™ in Apple MacBook Pro Demonstrates 1394’s Popularity; 1394 Trade Association Collects User Comments

Dallas, Nov. 12, 2008 -- Growth in the PC notebook, storage, peripherals, and industrial market sectors continues to propel the IEEE 1394 (FireWire) standard to another strong year of growth. CONTINUE

New IIDC Specification for Machine Vision, Surveillance Products, Set by 1394 Trade Association’s Industrial Working Group
Improves Bandwidth Efficiency, Image Buffer Functionality, Adds Look-up Table, Little-endian Mode

Dallas and Stuttgart, Germany, Oct. 27, 2008 -- The 1394 Trade Association today introduced Version 1.32 of the IIDC 1394-based Digital Camera Specification, adding several new features designed for the machine vision and surveillance markets. CONTINUE

1394 Trade Association and HANA to Demonstrate Latest Home Networking Audio/Video Solutions at CEDIA EXPO 2008
Demos in Booth 362 Feature Products Now in the Market from Samsung, Pulse~LINK, Camco, Canopus, UMAN, IntellaSys, IOI

Dallas, Sept. 1, 2008 – The 1394 Trade Association and the High-Definition Audio-Video Network Alliance (HANA) will visit CEDIA EXPO 2008 to demonstrate the latest UWB over coax technology along with a complete audio-video transport system using new, globally available audio and video products. CONTINUE

1394 Trade Association Introduces First Global Standard for Networking Entertainment Devices Over Coaxial Cable
New Specification Delivers Industry’s Fastest ‘No New Wires’ Multimedia Home Network; Co-Exists with Cable TV Signals

Dallas, August 4, 2008 -- The 1394 Trade Association today announced the adoption of the first global standard for networking digital content over coaxial cables using Ultra Wideband (UWB) communications. The new standard is designed to enable the industry’s fastest whole-home network in a multi-supplier ecosystem featuring protected high-definition and multimedia content. CONTINUE

1394 Trade Association Introduces New 1394 Copper Automotive Standard for Vehicle Navigation, Entertainment, Environmental, Camera Systems
1394Cu Supports Data Rates up to 800 Megabits/Second and Distances to Eight Meters Over Variety of Cabling Media

Dallas, July 25, 2008 – The 1394 Trade Association today introduced the new 1394 Automotive specification for copper cabling media, designed to optimize the use of the 1394 (FireWire™) standard in entertainment, environmental control, camera, and other in-vehicle applications. CONTINUE

New 1394 Trade Association Website Delivers Latest Information and Activities about FireWire™ Worldwide
“Connect With FireWire” Format Delivers Easy Access to Complete Information About Products, Design and Development, Target Markets, 1394 Trade Association Activities, Events

Dallas, July 11, 2008 – The 1394 Trade Association today launched its new website featuring a vibrant new easy-to-use layout that helps readers quickly find information on the latest FireWire products, applications and development tools. The “Connect with FireWire” format will also help readers find information on 1394 Trade Association standards, activities, and events. CONTINUE

1394 Trade Association Announces IEEE Standards Board Approval of IEEE 1394-2008 Specification
New Revised Document Incorporates All Earlier Specifications for the IEEE-1394 High Performance Multimedia Standard

Dallas, July 9 , 2008 – The 1394 Trade Association announced today that the IEEE Standards Board has approved the 1394-2008 specification, which combines all IEEE-1394 specifications developed since the world’s leading audio-video multimedia standard was founded in 1994. CONTINUE

LSI, Comoss, Lead Successful Taipei FireWire Plugfest Hosted by 1394 Trade Association

Dallas, May 7, 2008 -- The 1394 Trade Association conducted its latest compliance workshop in Taipei, Taiwan, last month, bringing together a leading group of 1394-enabled products and technologies in the latest compliance and interoperability testing program. Co-sponsors for the event included LSI, one of the leading manufacturers of advanced 1394 ICs, and Comoss, based in Taiwan, one of the leaders in interconnect technology. CONTINUE

IEEE 1394 Reaches Billion Port Milestone; More than One Billion FireWire Ports Have Now Shipped Worldwide

Annual Growth of 15 Percent or More Expected in Consumer, Computer, Peripheral, Industrial Products and Systems; New S1600 Silicon Delivering 1.6 Gbps Ready in Q2

Shenzhen, China, April 8, 2008 – The 1394 Trade Association today announced that more than one billion FireWire ports have now shipped since the introduction of the first 1394-equipped products in 1995. The billion ports provide more than 600 million consumer and computer products worldwide with the most versatile high-speed connections available from any interface standard. CONTINUE

New Study from Fraunhofer IPMS Demonstrates Superior Performance of IEEE 1394 in Machine Vision Applications

Detailed Review Finds Gigabit Ethernet Hardware Difficult to Integrate and Optimize Compared with IEEE 1394; Report Available on 1394 Trade Association Website

Dallas, Feb. 26, 2008 - A comprehensive comparison of the performance of the IEEE 1394 standard and Gigabit Ethernet (GigE Vision) in machine vision applications concludes that 1394 provides easier integration and optimization, and superior interoperability between systems from different vendors. CONTINUE

1394 Trade Association Approves VersaPHY Specification; Versatile, Easy-to-Use Standard Offers Peer-Peer Streaming with Low Controller Overhead

Connects Consumer, Computer, Automotive Applications to High Speed 1394 Networks

Dallas, Feb. 19, 2008 - The 1394 Trade Association has approved the new VersaPHYT specification, developed to enable simple consumer, computer, industrial, military, aerospace and automotive applications to connect to high-speed, low-latency 1394-based networks using a variety of topologies. CONTINUE

1394 Trade Association Elects New Board of Directors for 2008

Apple, Texas Instruments, Microsoft, Oxford Semiconductor Continue to Lead BoD

Dallas, Feb. 4, 2008 – The 1394 Trade Association last week selected its board of directors for 2008, re-electing Eric Anderson of Apple as chairman during the organization’s first quarter general meetings. CONTINUE


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